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Once you’ve invested efforts in SEO (search engine optimization), you will begin seeing results, and more organic visitors will show up to your site. While an increase in traffic signals a move in the right direction, it’s crucial to ensure that you’re driving the right traffic to your site, namely people interested in taking action.
A business can focus so much on optimizing its website for traffic that it fails to convert that traffic into leads. This post will guide the site owner on how to optimize for conversions.
What Is Conversion Optimization?
One of the primary goals of a website is to generate leads and sales and to improve a business’s bottom line. Learning to optimize your site for conversions helps ensure businesses attain these goals by making it simpler for website visitors to become prospects or customers.
A conversion can be actualized in different ways, including downloading a guide, an online purchase of a product, completing a contact form, or signing up for a newsletter. What passes as a conversion on your site will depend on the nature of your business and what its goals are.
Why Is Website Optimization So Important?
Here’s an outline of some benefits businesses can get when they optimize their website for conversion. A website optimized for conversions:
- Speeds up transactions: When you optimize your website, it means visitors will be able to navigate it easily and quickly undertake various actions.
- Elevates SEO ranking: Website optimization entails improving page loading speed, producing quality content, optimizing links, properly formatting pages, and using keywords appropriately, among other things which directly affect how high your website ranks in search engines.
- Increases conversion rates: It drives more traffic to your website, more so with search engine optimization and user-experience optimization strategies.
Improves user experience: Website optimization helps you fine-tune your website across various devices. As such, it helps create a streamlined user experience across various channels in different interaction points.
How to Find Out Your Site Speed
Your website needs to be fast enough for your visitors to enjoy a pleasant experience. Ideally, you’ll want it to load within three seconds or two seconds if it’s an ecommerce website. If your website takes a long time to load, the chances are that you’ll experience a high bounce rate.
You can use the following to determine what your site’s speed is:
- Core Web Vitals in Google Search Console: Core web vitals comprises three specific user interaction and page speed measurements, namely, first input delay, cumulative layout shift, and largest contentful paint.
- Field Data in Google PageSpeed Insights report: Field data refers to the metrics on the page speed of real users that Google collects via Chrome mobile browsers, which opted-in to submitting anonymized performance data from website visitors’ experience on a web page.
Having a reliable hosting provider is one simple and effective way to ensure that you’re optimizing your site speed. Other things to consider are compressing images, deleting unnecessary plugins, and using a lightweight theme. Though small, each of these things can have a cumulative impact on reducing load times.
How to Optimize Your Website for Conversion?
Once you determine your page speed and address the issues that are slowing things down, here are the things that can help turn your visitors into potential customers.
Design Around Keyword Intent
Simply put, search intent or keyword intent revolves around the purpose of the end user’s search. What are they looking for?
Keyword intent is without a doubt the most vital when it comes to keyword search. It helps ensure that you meet your visitors’ needs better and match your landing pages and content to their intent. Simply put, keyword intent makes it easy for prospective customers to find what they are looking for.
Design Specifically Targeted Landing Pages
Clarity inspires action. Eliminate confusion about your product and service by giving clear, specific information about:
- What it is
- How it works
- What’s included in the purchase
- How it’s used
- What their next action is after purchase
The clearer and the more specific, the better.
Provide a FAQs Section
FAQs or frequently asked questions are an excellent way of enhancing your customer’s experience on your site. It allows you to answer the questions commonly asked about your product or service. Additionally, they represent an alternative way of reaching out and connecting with your target audience. As such, it’s an important element of optimizing your website.
Continue to Refine and Simplify the Purchasing Process
Offering a great product or service on your website isn’t enough. You need to put in place measures that will get you one step closer to attaining your goal, which is getting your website visitors to complete a purchase and then come back for a return purchase in the future. That said, refining and simplifying the buying process is one way of doing that. Among other things, you should ensure that your website is intuitive and easily navigable, clearly outlines available payment methods, provides information that customers need to make a purchase, and has an informative checkout process.
Wrapping Up
Your site is a sales tool for your business and should be treated as so. For a site to generate increased leads and sales, it needs to be optimized for conversion. The guide above provides a solid foundation for your conversion optimization efforts. Even so, you should know that every website is unique and will therefore experience varying results.
Need some help? NameSilo offers valuable information and insights to help you build and optimize your website. Visit our blog to find out more