Are you struggling to drive traffic to your website? Well, you are not alone. A 2019 research by Content Marketing Institute revealed that 61% of marketing professionals are not sure what is important to their audience. The study suggested that nearly 50% of marketers didn’t know the steps in their customer’s journey.
Similarly, suppose you are a business owner or marketing professional struggling with driving traffic to your website. In that case, the following list of techniques will help you drive more traffic to your website, generate leads, and even augment your revenue.
Not every business has big bucks for marketing. Thankfully, there are several effective, high impact techniques to drive traffic to your website without burning a hole in your budgets.
3 Cost-Effective Strategies To Drive Traffic To Your Website
1. Content Marketing
Content marketing is the simplest, most cost-effective way to get relevant people to visit your website. Keep the following tips in mind:
– Topic Research
The blogs you write about should be well-researched and geared towards topics people want to read. While addressing their issues is a great way to get more people to visit your website, it’s essential to see your competitors’ writing.
Another way to research topics is to examine data on what has worked in the past and reinvent that. Topics like ‘tips and tricks, and ‘how to,’ are known to do well. Also, focus on writing content based on topic clusters. This will help your blog rank for relevant keywords and to strengthen internal linking.
– Quality Content
It’s essential to post quality content that imparts value to your audience. Create content that people want to read. You can do this by understanding their grievances or issues and create blog posts that address them.
– Guest Blogging
Getting a renowned person to write a blog on your website is a great way to drive more traffic to your website. They are likely to share their blog post on social media or in their newsletter, which will be fruitful for your website. Similarly, writing a guest post on a well-established website is a great way to drive traffic from that website to yours.
2. Search Engine Optimization (SEO)
Search Engine Optimization is the most promising route to drive more traffic to your website. The best part about SEO is that it is a long-term plan that yields strong results. Granted, that SEO takes time to deliver results, but it is still the best way to cement your website’s success on the Internet.
– Domain Name
Your domain name plays a vital role in driving traffic to your website. A clunky domain name like www.theeyewear-company.com will not bode well for your SEO value. Whereas a simple keyword-rich domain name like www.eyewear.cyou will rank high for the keyword ‘eyewear’ as it makes for a lucrative choice for anchor text hyperlinks.
– Keywords
Keywords form the basis of SEO. Your website will rank higher on search engines if you use relevant keywords that people are searching for. However, if the same keyword has a high competition (keyword difficulty), then it will take a while for that keyword to deliver SEO value to your website.
It is essential to strike a balance between search volume and competition. Use tools like Google Keyword Planner or SEMrush to search for the right keywords. Optimize for local search by using keywords related to your city or a landmark.
– Long-Tail Keywords
Starting a blog is a great way to rank for phrases and relevant long-tail keywords. For instance, if you sell shirts, then ‘Top 10 Men’s Formal Shirts’ is a long tail keyword your blog can rank for.
– Voice search
The future of search is voice. Use the right keywords and phrases in your content so virtual assistants can quickly drive traffic to your website when people search for more idiomatic expressions like ‘where can I buy the best formal shirt?’ This is where local search optimization helps.
– Internal linking
Search Engines love websites that logically and contextually place internal links. Remember to link your blogs, product pages, and other pages internally, so when search engines crawl your website, they know all your pages are working and relevant to each other.
– External links
Be sure to include links to external websites. Also, it helps to reach out to other prominent blog owners and high-value websites by offering them relevant links to your website or blog. Quality backlinks will give search engines a positive indication about your website’s authenticity and improve your website’s SEO value.
– Competitor analysis
Study what keywords and topics your competitors are ranking for. This will give you an insight into what topics are working for their audience. It’s also wise to study which topics and keywords your competitors are not ranking for. This way, you can double down your efforts to rank for a particular topic cluster and keywords.
– Meta description
Be sure to include a meta description for all your website pages and blogs. Search engines use this information to rank your website.
3. Social Media
Social media is, by far, the most potent and effective marketing platform for any business. A strong social media presence will enable people from around the globe to interact and engage with your business.
While it’s imperative to be omnipresent on social media platforms, it’s also wise to select which platforms best suit your business. For instance, an eCommerce brand should be present on Instagram, Facebook, and Pinterest. Similarly, a finance business should have a strong presence on LinkedIn. Strong social media following often translate into website visits and conversions.
Besides posting actively, it is crucial to engage with your audience and embrace new features and functions. Responding to people’s comments and engaging with them humanizes your business and is a great way to build loyalty. Whereas using new features like Instagram Reels, Twitter Fleets, and LinkedIn Stories is a great way to reach more people. These strategies will get people to like your business and visit your website.
Posting videos on YouTube is also a smart way to get more people to visit your website. You can also collaborate with relevant influencers in your niche to spread the word about your business. While influencer marketing can be expensive, you can start by interacting with certain influencers by liking their posts, commenting on it, and sharing it. You can also send them free samples of your products. If an influencer takes a shine to your brand, your website visits will go through the roof!
Final Thoughts
Content marketing, search engine optimization, and social media marketing are the most effective ways to build a strong online presence and drive traffic to your website. Since none of these three highly effective strategies cost much, they make for lucrative techniques to augment your website traffic.
While you can take things to the next level by running paid promotions on social media or pay an influencer to do shoutouts, the initial steps for building a credible presence and driving organic traffic doesn’t cost much. So, don’t wait any longer. Start driving traffic to your website today!