Believe it or not, you can drive plenty of traffic from the popular social media app, TikTok. When it comes to having a brand, why not take advantage of this app’s ability to house viral and trending videos in one place? With TikTok, launching marketing campaigns can make an impact on your brand.
TikTok has over 6 billion lifetime downloads (iOS and Android) as of December 2020. So, there’s no doubt that the app has taken the world by storm!
Many brands – including startup businesses – are now flocking to TikTok for marketing purposes. From dance trends, to how-to videos, etc., the possibilities are endless when it comes to marketing.
So, if you’re a startup ready to drive traffic from TikTok, then you can learn from this quick guide!
Add A Link To Your Bio
First, users will want to know who you are. That’s where your TikTok bio comes in.
The good news is, you can add a clickable link in your TikTok bio, which is one way to help you funnel traffic from your TikTok account to your website. However, you’ll have to satisfy certain conditions in order to capitalize on the ability to add a TikTok link to your bio by default. If you DO have the privilege to capitalize on that link, you should see a “Website” field after clicking “Edit Profile” on your profile page.
Want to take advantage? Then here’s how to join the TikTok Testers program:
- Go to your TikTok profile page.
- Tap on the three dots located at the top right corner.
- Scroll down until you see “Join TikTok Testers.”
- Next, tap “TestFlight,” and then download it in the App Store (or Google Play Store).
- Then, tap “Start Testing,” and then download the newest version of TikTok.
- Open your TikTok profile page again.
- Then, tap “Edit Profile.”
- Finally, add your link in the “Website” field.
Connect Your Other Social Media With TikTok
If you have other social media, then connect them to TikTok. Currently, you can easily add social media platforms like Instagram and YouTube to your TikTok account. Here’s how:
- Select “Edit Profile” from your TikTok profile page
- Connect your social media accounts.
- Your social media platforms should have their separate buttons when shown on your profile page. For example, your Instagram should be shown as an icon on your profile page that users can tap on and see a pop-up menu that links to your social media.
Have An Effective Content Strategy
Having a working content strategy is key for startups utilizing TikTok. This is where your business can get creative with videos and other content. If you’re able to use your products and services to create amazing content (i.e. videos), then you’ve succeeded in marketing with TikTok. Having a content strategy is a great way to give your products or services an entertaining flare. And, at the end of each video you make on TikTok, you can provide a brief call-to-action that shows users how to shop for your products or services.
Collaborate With Other Content Creators
What better way to get your brand out there than by partnering with influencers and other content creators on TikTok? When the two of you (or more collaborators) figure out ways to help each other out, not only are you getting to know how to collaborate for future projects, but you’re also building lasting relationships with content creators that revolve around your brand’s niche.
You can also check out TikTok’s Creator Marketplace, where you can start collaborating with other brands and creators on the platform.
Have Live Streams On TikTok
Finally, take advantage of live streaming. If you have a following of over 1,000 on TikTok, now would be a good time to experiment with TikTok LIVE. TikTok LIVE allows you to reach your audience in a more authentic way, thus building trust with the people who watch. What’s even better is that “Top LIVEs” – or LIVEs that are viral – will appear at the top of a user’s Inbox feed. Getting into the “Top LIVEs” list would help you boost brand awareness.
Ideally, when you go live, it’s best to talk about your latest products and promotions, all while sharing your brand values, which can help you humanize your brand and gain traffic.
Ultimately, TikTok is a great way to promote your startup. So, keep posting great content, go live, share your content, and just keep at it!