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When launching a new business or blog website, choosing a solid domain name is the first step to creating your brand. It’s also important to set up your branded email.
The most common next-steps to launch include:
- Building out materials
- Developing your brand
To save time during this process, setting up a quick email with a free service may seem like a good idea. However, using a generic address (such as “@gmail.com”) sends the wrong message. Luckily, creating a branded company email is easier than you think.
The Importance of a Branded Company Email Address
Setting up a branded company email is well worth the effort. There are many benefits to staying consistent with your brand, not the least of which is recognition, and as a business owner, you definitely want to stand out from the crowd. Branding avoids confusion and lets readers know your email is professional.
Branding Is A Powerful Tool
Branded company email gives the impression of a higher level of service and increases trust with potential customers and collaborators.
Custom brand email addresses also promote your company name with every email. They are also easier to remember than a generic email.
- Branded email addresses are easier to spot in the inbox.
- They provide added security by making it easier to send coworkers internal information. People with the same email branding are easier to identify.
Finally, emails coming from a free email service are more likely to be marked as spam. Having your emails sent to spam can be problematic when you’re trying to communicate with clients and customers. Avoid losing sales by getting a branded email as soon as you can.
How to Set Up Your Branded Company Email Addresses
You have a few options to obtain a company email address. Most choices come at a minimal cost, but this can vary depending on the additional services you want. Each has its pros and cons, so be sure to research your options to find the best fit for your business.
Bundling Services Through Your Hosting Provider
Domains, Hosting, and Email Service Combined
The first option is to choose a hosting service that offers company email addresses. Combining your hosting service and email provider will give you an easy way to manage company emails. Look for a provider who offers an easy-to-use user interface, desktop and mobile apps for answering emails on the go, email forwarding, vacation responders, and other essential features for your business.
Which Email Naming Conventions to Choose
Once you select a hosting service, decide on the naming convention for your emails. For example, you could choose [email protected] or [email protected]. Choosing the naming convention now will help create a standardized email for future employees.
Email Providers Through NameSilo
After selecting a naming convention for your branded email, you’ll need to decide which email provider you prefer. With NameSilo, you can choose between Titan or Google Business (GSuite) for your business emails. You can add either service to your account depending on your hosting plan.
Titan
If you choose Titan, there are three options with tiered pricing. The Titan Starter tier is free for all NameSilo hosting customers. With this tier, you can get a 1GB mailbox, two email accounts, calendar sharing, and more. The highest Titan tier is $2.99 per email per month. The main difference is the 30GB of storage for each email (vs. the 1GB shared between email accounts).
Google Business
With the Google Business option, you have access to the most popular Google Workspace apps, including Gmail, Drive, Meet, Docs, Sheets, and more. The basic tier plan is $72 per account per month and provides up to 30GB of storage, access to 100 person video meetings, security controls, and more.
Whichever plan you choose for your business, there are plenty of options available. Once you select your email service provider, you can begin using your new branded email address.
What to Watch with Alternative Email Providers
Sign Up With a Third-Party Hosted Email Service
If you choose not to use email services combined with a domain or hosting service, third-party email hosting servers may be your best option. With third-party email services, keep in mind a few key features to ensure you choose the best application for your business.
Keep Your Custom Domain
First, make sure the service will allow you to use your custom domain. The purpose of a branded email address is to ensure consistency for your customers, so this is the most important feature a third-party service should provide. You should also consider a service that offers 24/7 support options. With 24/7 support, you can handle any mishap that occurs at any hour of the day.
Security Features
Another essential feature is anti-malware and phishing detection. You can run your incoming emails through additional apps to detect spam, but you may find it easier to identify when your email provider builds this feature into their service.
Storage Limitations
Finally, consider if your email service includes sending limits, mailbox, or cloud storage. As a business, send limits are important because you want to ensure the delivery of your entire email to your customer, and some email services will clip emails with size limits that are too high. Therefore, choosing a third-party email provider that lists sending limits will prevent any future issues for your business.
Choose a Branded Email Option that Works for You
In the end, the best option for a branded email is the one that makes the most sense for your business. Regardless of which method you choose, setting up a branded email is necessary when running a company or brand. The benefits of branded email are numerous, from creating consistency to establishing trust and strengthening your brand. Don’t miss out on the benefits of using a branded company email.