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As the price of ads on popular sites like Facebook and Instagram continues to rise, businesses are being forced to explore other avenues in search of expansion. Marketers have a significant hurdle when trying to foster growth by figuring out how to test, verify, resource, and scale up innovative channels like TikTok.
Content creation is never an issue, but efficient content marketing is a severe deficiency.
How Is TikTok Similar to Facebook and Instagram?
There are many ways in which TikTok is comparable to other popular social media sites like Instagram and Facebook. You can see how TikTok compares to other services below.
- TikTok, just like other platforms, allows users to comment, like, and share content.
- Live streaming is available like other platforms and is an excellent way to grow brands.
- Like other platforms like Instagram and Facebook, TikTok users can post short videos known as reels.
- It has similar features like effects, filters, photo and video editing features, and sounds.
How Is TikTok Different?
TikTok isn’t like Facebook or Instagram, so you can’t anticipate the same results from a Facebook or Instagram strategy. Here are some of the most notable distinctions of TikTok and other social media sites, as well as suggestions for capitalizing on these variances to expand your online presence.
Creativity
The TikTok app inspires originality and encourages users to put their spin on things. It does this by giving users access to a surprisingly powerful set of editing tools, which they can use to improve the quality of their films.
Content
TikTok is focused only on short-form video content, with users uploading videos of up to one minute in duration. TikTok’s content style suits memes and viral marketing, whereas other platforms excel at what they do best. The content style is perfect for running ads on TikTok and growing brands.
Sharing Content
Popularity on other sites, such as YouTube and Twitter, propels a TikTok video into the spotlight. One can also argue that social media channels are crucial to the development of TikTok since some users don’t even find the app until they witness some of these montages.
Partnership
The TikTok editor features two powerful capabilities for working with other users, which are not found in the editors of other social media networks. Users can create duets by uploading a video in sync with another user’s, which is great if a user wants to add harmony to their vocals or an instrument to their song.
Run Ad Campaigns on TikTok
Below are some essential steps to take when running ads on TikTok.
- Begin by establishing a TikTok advertising account. Getting started with TikTok Ads Manager is easy, and you must sign up for an account.
- Develop and set up the TikTok Pixel.
- Make a brand-new advertising campaign.
- Make a new advertising group.
- Make your ad.
- Assess how well the advertisements are doing.
How Much do Ads Cost on TikTok?
TikTok advertising can cost more than other social media sites, although this can depend on various circumstances. Advertisements on TikTok begin at $10 CPM. Advertisements on TikTok can reach anywhere from $50,000 to $120,000, according to a 2019 report from AdAge.
Leverage the Right Social Media Marketing Platform to Grow
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