To turn your website into a lead-generating machine that brings you plenty of business and possibly even outdoes the competition, you need several things. The first is a good domain name. Choosing a strong domain name is the initial stride toward establishing dominance in the online realm. It sets the stage for a commanding digital presence, attracting and retaining audiences while solidifying your brand’s authority online. Next is a website developer who will create an experience for your customers that builds trust and authority and influences them to do business with you and spread the word. In a nutshell, your website is a marketing asset and has the potential to become a massive success, but you can’t just sit back and expect the traffic and sales to roll in on their own. To help you achieve those big results, here’s a look at what successful business owners have done to turn a simple domain name into an online powerhouse.
Their website is built to get results
Website aesthetics matter because people judge everything based on looks. The average person decides whether or not they like a website in just a few seconds. If your goal is to develop a powerhouse of a website, you need to start with a nice design. However, that’s not the only requirement. Beautiful web development will lay the foundation for your empire, but only when it’s specifically designed to get results. For example, even the most beautiful design can fail to produce leads and sales if it’s not engineered to generate (and continually increase) those conversions. Powerhouse websites are specifically designed to influence visitor behavior by getting users to:
- Follow them on social media
- Download a free lead magnet in exchange for their email address
- Sign up for a newsletter without a free download
- Place a call to the business
- Perform any other action desired by the business owner
There are many ways to accomplish these goals, but it’s mainly through marketing. More specifically, solid lead generation is the core of running a successful business because it keeps visitors engaged with your brand even when they’re not on your website. Leads are the foundation of email marketing, and with an ROI of $36 for every $1 spent, targeted email marketing campaigns are quite lucrative. They take advantage of current technology
The very first business websites were nothing more than static online business cards that provided contact information and sometimes photos of products. These simple sites were good enough for their time, considering they were limited by what could be accomplished on the back end. Today, web design has evolved into a richer, more meaningful interactive experience that even spans multiple social media platforms.
Business owners that create online empires are almost always using the latest web-based technology. For example, just making it possible for users to log into their account using Google or Facebook creates a huge convenience that can positively impact their experience with your brand.
Take advantage of all the technology available to make your website user-friendly. A seamless user experience is just one of the critical keys to increasing your sales.
Their sales copy is persuasive
Another marketing element that gets results is persuasive sales copy. The content you put on your page should be written specifically to influence visitors into taking a desired action, like signing up for your email list or making a purchase. This isn’t as easy as it looks. You can’t just tell people to “sign up” or “buy now” and expect a flood of leads and sales. There is an art to writing effective sales copy; without it, you’ll only get mediocre results.
They advertise
Your business will never be found if you don’t advertise. There are far too many websites competing in the search engines, and you will need to build your brand from the ground up. Advertising will help you establish yourself in your niche with satisfied customers, positive reviews, and you might even get some brand ambassadors. PPC ads will generate immediate traffic and will help you get started with sales, and once you have an established following, it will be easier to grow your business and get more people to visit your website.
They perform search engine optimization (SEO)
SEO can’t be underestimated in terms of building an online powerhouse; it’s how you’ll gradually begin to dominate the search engine results pages (SERPs) for important keywords and phrases.
SEO will increase your website’s visibility in search results when your target market is looking for products and services related to your business. You can’t build an online powerhouse without optimizing your website.
Tying it all together
Last, but not least, make sure you stay active on social media to engage with your fan base. People want to interact with the brands they love, and having a solid presence online will help build the loyal fan base you need to achieve higher levels of success.
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