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How to Stay Inbox – 2022 Guide to Email Delivery Strategies
Email is arguably one of the most effective and affordable digital marketing tools with guaranteed high returns. Recent studies show a typical business earns $44 for every dollar invested in email campaigns, with 18% of top performers going as high as $70 for every dollar spent.
This blog provides the top 6 email delivery strategies to boost and optimize your email marketing ROI.
Write a compelling subject line
The best subject lines should get the reader hooked by communicating the promise of value. Your subject line must convince the reader that the email offers information that will improve their lives or businesses. A good subject line should contain between 30 and 50 characters, including spaces. Additionally, ensure your subject line creates a sense of urgency while offering readers a glimpse of what to expect after opening the email. Experts also recommend that you name the offer in your subject line. Including an incentive in your subject line can drastically increase your open rates.
Incorporate a logo
Logos are crucial in email marketing. A recent study found logos can positively impact engagement and brand call. A logo can increase your brand recall by 18% and purchase likelihood by up to 34%. Logos help your email’s effectiveness, especially where your company brand is easily recognizable. Because they help provide your readers with a quick interpretation of your offerings, it is vital to use high-quality and sharp images.
Add a subscribe button
A subscribe button can significantly impact how many subscribers you get. Ideally, great content is shareable, and if your present subscribers are forwarding your emails to friends, family, or colleagues, a subscribe button helps them subscribe too. Add a small but visible subscribe button on your CTA to tempt visitors to subscribe to the newsletter if they are getting the email from someone else.
Use autoresponders for opt-ins
It is common for your recipients to forget they opted into your email database, so set up an autoresponder to remind them. Once the person registers, the autoresponders should be sent out after one day, five days, and ten days. It is essential to include additional content or bonus material in each autoresponder to give enough incentive for your audience and reward them for opting in.
Tie emails to the landing pages
Landing pages effectively convert traffic since they provide crucial information about a specific offer or item. Tying emails to landing pages help your visitors stay focused on the goal rather than being distracted by multiple links. Ensure your landing page matches the email regarding the headline, copy, and content. Also, ensure the look of your landing page matches the email’s style to increase the customer’s trust. You can leverage a tracking tool to determine that the emails and landing pages match, so you keep sending what is functional and consistent.
Provide a central message and call to action above the fold
Studies reveal consumers usually spend 57% of their viewing time on above-the-fold content. Above-the-fold content is a term used to refer to information that is highly visible when the reader is scrolling. Above-the-fold content triggers the reader’s curiosity, so your emails get the most attention. Placing your message and CTA above the fold ensures your messaging is the first thing recipients see after opening the email, thereby increasing your conversion rate.
Strategic Email Marketing Can Deliver Better ROI
Despite a sharp rise in social media users, email still attracts a massive pool of potential customers. In a nutshell, your email marketing approach needs more than just writing repetitive emails and sending them to your mailing list. To reap maximum benefits, incorporate simple, actionable email deliverability strategies to extend the reach of your email campaigns and increase your conversion rates.
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